Confidential — Prepared March 2026
Marketing Research & Proposal
A comprehensive analysis of five Oral Surgery Partners practices — with data-driven recommendations to accelerate new patient growth across every location.
A comprehensive analysis of five Oral Surgery Partners practices — with data-driven recommendations to accelerate new patient growth across every location.
Brazos Oral Surgery • Killeen Oral & Maxillofacial Surgery • Mooresville Oral Surgery • Fields & Pavelka Oral Surgery • Rochester Oral Surgery
Endorsed by Top Dental Groups: Benco • Elite Dental Alliance • Smile Source • The Business of Dentistry
High-end, fully custom designs that convert visitors into patients
Local SEO strategy targeting commercial & transactional intent traffic
High-intent campaigns with custom landing pages & conversion tracking
Revenue attribution, lead tracking, call analysis & nurture campaigns
Professional shoots for website, social, GBP & paid ads
Organic content calendar, review highlights & reels
Was in process with another firm. Unhappy with current PBHS template. Multi-location practice needs unified branding + custom site immediately.
Standard PBHS template. Solid reviews (4.9★). Military market opportunity near Fort Cavazos. Cookie-cutter site needs differentiation.
Just completed full rebrand but stuck in PBHS template. Wants boutique/med spa aesthetic. New website needed to showcase new brand.
Full rebrand candidate in competitive Plano/DFW market. 17-year established practice with dated brand identity. PBHS template holding them back.
New acquisition. Website colors don't match their logo (dark navy). Typo in page titles. Quick win to show OSP commitment to new partners.
Practice was already shopping for a new marketing partner — immediate opportunity.
Immediate custom website + High Intent SEO strategy
Extremely outdated website needing LOTS of help. Huge untapped military market near Fort Cavazos.
Custom website + military market targeting + local SEO domination
New brand identity trapped inside an old PBHS template. Extremely low and declining traffic is concerning.
Boutique-style custom website to match new brand + aggressive SEO in Lake Norman market
Established practice with dated brand in hyper-competitive DFW market. 17-year established practice deserves a brand that reflects their experience.
Complete rebrand + premium website + aggressive DFW SEO & ads strategy
New acquisition with immediate brand consistency issues. Quick win to show OSP commitment to new partners.
Fix brand mismatch + new website + establish strong local SEO presence
| Brands | Starter | Elevate | Captivate | Influence |
|---|---|---|---|---|
| 1–10 (20% off) | $600 | $1,000 | $1,200 | $1,600 |
| 11–40 (30% off) | $525 | $875 | $1,050 | $1,400 |
| >40 (40% off) | $450 | $750 | $900 | $1,200 |
| Licenses | Marketing Stack | Review Automation | Online Scheduling |
|---|---|---|---|
| 1–10 | $350 | $100 | $250 |
| 11–40 | $300 | $75 | $200 |
| >40 | $250 | $50 | $150 |
* Available at 11+ Licenses
** Roadmap release in 2026
| Per Location Ad Budget | Mgmt Fee |
|---|---|
| $1,000 – $3,999 | 25% |
| $3,999 – $7,999 | 20% |
| $8,000+ | 10% |
Includes: Custom Campaigns, Landing Pages, Budget Optimization, Conversion Tracking
| Locations | Photo | Video | Photo & Video |
|---|---|---|---|
| 1–5 | $2,000 | $6,000 | $7,000 |
| 6–10 | $1,500 | $5,000 | $5,500 |
| >10 | $1,250 | $4,000 | $4,500 |
Fully custom website with unlimited edits & pages. 4-8 week deployment. Website analytics dashboard. Option to redesign every year. You own your website.
In-depth monthly research, custom blogs, FAQ's & service pages, optimized meta tags, directory listings, backlink management, schema, sitemaps, speed optimization & Core Web Vitals, plus traffic & ROI reporting via PatientLoop.
Research, custom copywriting, landing pages, geo-targeting, budget optimization, A/B testing, conversion tracking, and full reporting on ad performance, cost-per-lead, new patients & ROI.
Track every lead from every channel. AI summaries for every new lead. Missed-call auto-texts. Nurture campaigns that convert non-scheduled leads over 6 months. 80% of leads do not convert on 1st call.
Instantly measure ROI from any marketing channel. Practice owners can evaluate their marketing company's performance in under 10 seconds per month.
Automate or queue-up review requests. AI-generated responses to every review. Review dashboard for easy management. 15% conversion rate on sent requests.
AI-powered call grading scores every call on Greeting, Engagement, and Conversion. Get quick insights on how to improve front desk call skills and convert more leads into patients.
Profile optimization, automated messages, content calendar. Starter (4 posts/mo) or Advanced (8 posts/mo + reels + review highlights + optimized hashtags).
In-office shoots: 35 patient experience photos, 15 group/team photos, 1-6 doctor photos. Video: website banner, practice highlight, meet the doctor, patient testimonials & treatment stories.
Ready to transform your five practices with custom websites, data-driven SEO, and PatientLoop software?
pete@lassomd.com • Lasso MD • Prepared for Oral Surgery Partners • March 2026